Marketing
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Why Marketing
Are you ready to master the skills to shape and influence how brands connect with people? Our Marketing courses keep pace with industry trends, equipping you with the tools to succeed in roles like digital marketing, brand management and beyond.
Whether you're starting your marketing journey or advancing your career, these courses offer everything needed to engage and influence audiences on a regional, national, and global scale.
You’ll dive into the fascinating world of consumer behaviour, learning to craft strategies that resonate with target audiences. Gain hands-on experience using industry-standard tools to design, manage, and optimise multi-media campaigns across traditional, digital, and social media marketing.
What can you do with a degree in Marketing
Marketing is about more than promoting products; it’s about forging connections between brands and people. With a career in marketing, you’ll influence how businesses communicate, inspire action, and drive success. From captivating campaigns to market trend analysis, the possibilities are diverse and exciting.
In roles like digital marketing manager, brand manager, social media manager or digital marketing strategist, you’ll shape how companies engage with customers. You could lead creative ad strategies, enhance social media presence, or use data-driven insights to influence business decisions. As a content marketer or SEO expert, you’ll craft compelling stories or ensure brands stand out in a crowded digital landscape.
Our experts
We have many experts in Marketing. Here are a few of them:
Loren Birkett
Marketing Practitioner and Business Skills Advisor
Loren supports SMEs in Kirklees, connecting them with education to drive growth. An alumna with a BA in Business Studies and MSc in Marketing, she joined in 2022 to inspire Marketing students with her industry expertise.
Dr Adam Dennett
Subject Area Leader
Adam, a Huddersfield alumnus, joined in 2013. His research explores organisational behaviour and international management in tourism and hospitality. Before academia, he held leadership roles at Mitchells and Butler, Whitbread, and Walt Disney World.
Professor of Marketing
Professor of Marketing
Shona is a business education leader with 20+ years in marketing research, teaching, and enterprise. She has led major projects for focusing on social housing and health, with research published in leading sociology, marketing, and consumer journals.
Why Choose Huddersfield?
Take a look at the reasons why you should make the University of Huddersfield your first choice.
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