Marketing
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Why Marketing
Are you ready to master the skills to shape and influence how brands connect with people? Our Marketing courses keep pace with industry trends, equipping you with the tools to succeed in roles like digital marketing, brand management and beyond.
Whether you're starting your marketing journey or advancing your career, these courses offer everything needed to engage and influence audiences on a regional, national, and global scale.
You’ll dive into the fascinating world of consumer behaviour, learning to craft strategies that resonate with target audiences. Gain hands-on experience using industry-standard tools to design, manage, and optimise multi-media campaigns across traditional, digital, and social media marketing.
What can you do with a degree in Marketing
Marketing is about more than promoting products; it’s about forging connections between brands and people. With a career in marketing, you’ll influence how businesses communicate, inspire action, and drive success. From captivating campaigns to market trend analysis, the possibilities are diverse and exciting.
In roles like digital marketing manager, brand manager, social media manager or digital marketing strategist, you’ll shape how companies engage with customers. You could lead creative ad strategies, enhance social media presence, or use data-driven insights to influence business decisions. As a content marketer or SEO expert, you’ll craft compelling stories or ensure brands stand out in a crowded digital landscape.
Industry links
Our graduates have gone on to work in various roles such as Global Marketing Executive, Account Manager, PR Executive, Senior SEO Executive, Events Coordinator, Digital Marketing Executive, and Marketing Manager in organisations like The Walt Disney Company, Hewlett Packard (HP), Lloyds Banking Group, Blueclaw Media, Havas Media, The Bigger Boat, the NHS and Asda.**
You’ll also get the chance to learn from leading industry experts as part of our Masterclass in Marketing series. The webinar series aims to provide an engaging and beneficial extracurricular learning activity for marketing and business students. Previous speakers include Conrad Bird CBE, Head of Marketing and Campaigns at the UK Cabinet Office, Rupert Campbell, Former President of adidas North America, Jeff Boachie, Acquisition Manager at Shelter UK and University of Huddersfield graduate, Matt Cowling, Head of Marketing for North America at Hewlett Packard (HP).
What our students say
The quality of teaching on my course is exceptional. The lecturers are extremely helpful and engaging, and they go out of their way to support students and provide beneficial extracurricular activities. My course has lots of interesting assignment briefs, including live briefs, which allow students to use their knowledge and skills to impact real businesses.
Joanne Charlton - Business and Marketing BA(Hons).
AACSB Accredited
Huddersfield Business School is an accredited member of the AACSB International - The Association to Advance Collegiate Schools of Business.
AACSB accreditation ensures continuous improvement and provides focus for schools to deliver on their mission, innovate, and drive impact. AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education.
AACSB Accredited and AASCB Business Education Alliance Member logos.
Loren Birkett
Marketing Practitioner and Business Skills Advisor
Loren supports SMEs in Kirklees, connecting them with education to drive growth. An alumna with a BA in Business Studies and MSc in Marketing, she joined in 2022 to inspire Marketing students with her industry expertise.
Dr Adam Dennett
Subject Area Leader
Adam, a Huddersfield alumnus, joined in 2013. His research explores organisational behaviour and international management in tourism and hospitality. Before academia, he held leadership roles at Mitchells and Butler, Whitbread, and Walt Disney World.
Professor of Marketing
Professor of Marketing
Shona is a business education leader with 20+ years in marketing research, teaching, and enterprise. She has led major projects for focusing on social housing and health, with research published in leading sociology, marketing, and consumer journals.
How to apply
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